Howdy, stranger!
I'm Casey.🤝
Automation Whiz, Marketing Buff, and Dude Who Loves Helping Small Business Owners CRUSH Their Goals.
notes from the frontlines.
If You Magically Disappeared for an Entire Week, Would Your Business Panic?
If you disappeared for a week, would your business keep moving or would everything quietly stall until you got back? This piece explores a simple but uncomfortable test most owners never run: what actually happens when you’re not watching. It breaks down why growth often looks healthy on the surface while relying heavily on the owner behind the scenes, and how that hidden dependency becomes the ceiling that stops momentum cold.
More Leads Is a Terrible Idea.
(Until This Exists)
Getting more leads feels like the obvious next move. At least until those leads start exposing everything that isn’t working behind the scenes. I will unpack why chasing volume too early often creates more stress, slower response times, and stalled conversions instead of growth.
Your Agency is Lying to You...
Ask Me How I Know.
If you’ve ever been told to be patient, increase budget, or trust the process while things quietly unravel, this will feel uncomfortably familiar. Most agencies aren’t trying to deceive you, but that doesn’t mean they’re telling you the full truth. Allow me to break the illusion for you. Friend to friend.
Marketing Is Easy. Keeping Customers Is The Hard Part.
Agencies are great at creating awareness while the checks clear. What they rarely deliver is anything that survives once the extreme ad spend stops. This breaks down why attention fades, systems matter, and sustainable results never come from campaigns alone.
How Competitors Fake Their Momentum (And Get Away With It)
Some of your competitors may look like they’re winning because they’ve mastered the art of appearing busy. But really their social standing is just smoke and mirrors. If your competitors look untouchable, this will show you the parts they don’t want you noticing.
DO YOU WANT TO BE MY BEST FRIEND?
